Consumer behaviour in sport and events/marketing action
Funk, Daniel C.
A comprehensive text for both marketing students and business professionals, which presents an analysis of consumer behavior in sports marketing. Through an understanding of the consumer decision-making process, marketers can devise strategies that will get their messages across successfully. This book provides both theory and practical applications for successful sports marketing.
Location: Chicago Circulating Books - Auditorium 10th Floor
Hitler's private library: the books that shaped his life
Ryback, Timothy W.
The author discovered hundreds of books in the Library of Congress from Hitler's private library, in which he made extensive notes in the margins. Ryback has analyzed Hitler's notes and, thus, the roles that these books have played in his writings and actions. Ryback brings something new to the study of Hitler.
Location: Schaumburg Campus Library - Room 140
Skolnick, Arlene S., and Jerome H. Skolnick, eds.
An updated edition of this examination of the family adds some new topics, including the transition from adolescence to adulthood, current Census Bureau statistics on American family life, attitudes and beliefs in conservative Christian families and the emergence of no-fault divorce. This 500-page volume offers articles on a wealth of issues facing today's families in the United States.
Location: Chicago Circulating Books - Auditorium 10th Floor
Lim, Elvin T.
Lim interviews more than 40 presidential speechwriters to investigate the decline in our presidents' abilities to communicate with the people. He argues that the substance of presidential messages has been sacrificed for the style in which the messages are delivered. In a world of 24-hour media outlets and the necessity to fill the airwaves with content, sound bites and spin have dominated the news. There is little surprise, then, that presidential messages have become increasingly devoid of substance.
Location: Schaumburg Campus Library - Room 140
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